This season's essential smart casual piece
It's here... and as usual, it's come around way too fast, but the good thing about winter is, it's time to embrace a new wardrobe full of pieces to keep you warm.And so, although one of our favourite things about winter is snuggling up on the couch with your favourite daggy knit, fluffy socks and a big blanket - the truth is, we still need to go outside... which brings us to this season's essential for keeping warm, the Trench Coat! A trench coat is not only a wardrobe essential, but a classic piece that will go the distance and...
Who we are, and the woman behind the label
Our Creative Director and Founder, Rayna Hooper, has always felt like a citizen of the globe.In 2009 she decided to launch Holiday Trading & Co, a collective of lifestyle labels, and take on a whirlwind life of international roaming. Drawing on her very successful design career in homewares, textiles, property development and visionary retail projects - the adventure was born. In 2012, inspired by all the exceptional women in our world who are trying to balance their daily responsibilities and still feel beautiful, confident and supported, she introduced Brave+True as a winter component to the collective - which has since...
Introducing our label, Brave+True
Developed in 2012, the Brave and True label was initially introduced as a Winter component to the Holiday Trading & Co Collective, one of Australia’s most well-known lifestyle companies. The Brave+True label has since grown in popularity, and has cemented itself as one of Australia’s most loved womenswear brands. We now deliver three collections per year and have far-reaching distribution in stores across Australia, New Zealand, USA, Canada, South America and the Caribbean, South Africa and Japan. Our collections are made for every day, every night, every age, every style, every size, every occasion and every woman. We are inspired...